Maximise Conversion Accuracy and Control Over Your Data.
Server-side tracking can be more accurate than client-side tracking because it processes data directly on the server, avoiding data loss caused by ad blockers, network interruptions, or browser restrictions that commonly affect client-side tracking.
Server-side tracking shifts the data processing burden from the users browser to your server, reducing the amount of JavaScript that needs to be loaded on the user’s device. By processing tracking events server-side, data is less susceptible to loss or manipulation which leads to overall increased business performance.
Unlike Client-side tracking, which can be easily blocked by ad blockers and browser privacy features, server-side tracking bypasses these obstacles by processing data on the server. This not only ensures the integrity and completeness of your tracking data but also reduces the risk of data manipulation or loss due to third-party interference.
Server-side tracking reduces data loss that can occur with traditional client-side tracking methods.
Offloading tracking tasks to the server reduces the load on the user's browser, leading to a better user experience.
Server-side tracking reduces exposure to breaches & helps you maintain compliance with the likes of GDPR & CCPA.
You have full control over your data processing. Enabling you to enrich, modify, and route data to different platforms.
We handle the complete setup of your server-side tracking infrastructure, ensuring seamless integration with your existing systems. Whether you're migrating from a client-side setup or starting from scratch, our experts will guide you through the process.
Our team works with you to define custom data processing rules that align with your business objectives. We ensure that only the most relevant and accurate data is captured, processed, and sent to your preferred analytics platforms.
We specialise in integrating server-side tracking with multiple platforms, including Google Analytics 4, Facebook Ads, and other key marketing tools. This integration ensures that all your data is consistent and actionable across the board.
Server-side tracking requires continuous monitoring and adjustments. Our support team provides ongoing maintenance to ensure your tracking setup remains optimised and up-to-date with the latest industry standards and regulations.
Server-side tracking is ideal for businesses of all sizes that prioritise data accuracy, security, and performance.
