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Frequently Asked Questions
What is TagFusion’s main service offering?
TagFusion specialises in tracking integration and data visualisation. We help businesses set up and optimise tracking solutions, create custom dashboards, and integrate various digital marketing platforms to provide real-time, actionable insights.
Can TagFusion work with existing tracking setups?
Absolutely! We can audit and optimise your current tracking setup or integrate new solutions alongside what you already have in place. Our team ensures everything works seamlessly to provide comprehensive data visibility.
Do you offer ongoing support and maintenance?
Yes, we provide continuous support and maintenance services to ensure your tracking and reporting systems remain up-to-date and aligned with your evolving business needs.
What makes TagFusion different from other tracking and analytics companies?
Our deep expertise in both client-side and server-side tracking, combined with our ability to create custom dashboards and integrate multiple platforms, sets us apart. We focus on delivering clear, actionable insights that drive real business outcomes.
What is Server-side tracking?
Server-side tracking involves collecting and processing tracking data on your server instead of the user's browser, enhancing data accuracy and security.
Will server-side tracking affect my website's performance?
No, it actually improves performance by reducing the amount of JavaScript running on the client's browser, leading to faster page loads.
Does server-side tracking support complex tracking scenarios?
Yes, it allows for more advanced tracking solutions, including tracking server events and integrating with backend systems for a unified view of user interactions.
What industries does TagFusion serve?
We work with a diverse range of industries, including eCommerce, hospitality, retail, and digital marketing agencies. Our solutions are tailored to meet the unique needs of each sector.
How does TagFusion ensure the accuracy of tracking and reporting?
We implement robust tracking setups using Google Tag Manager (GTM), server-side tracking, and custom integration strategies. Each solution is tested rigorously to ensure data accuracy, allowing you to make informed decisions based on reliable insights.
What platforms can TagFusion integrate with?
We support a wide range of platforms, including Google Analytics, Facebook Ads, TikTok Ads, Snapchat, and various CRM systems. Our goal is to consolidate your data into a single, easy-to-use dashboard.
How does TagFusion handle GDPR and data privacy concerns?
We are committed to GDPR compliance and prioritise data privacy in all our solutions. We ensure that all tracking setups adhere to the latest regulations, providing peace of mind for businesses operating in sensitive markets.
How do I get started with TagFusion?
Getting started is simple! You can contact us through our website to schedule a consultation. We'll discuss your specific needs and propose a tailored solution that fits your business goals.
Do you offer training on using the dashboards and tracking tools?
Yes, we provide training sessions tailored to your team’s needs, ensuring everyone is equipped to make the most out of the tracking and reporting tools we implement.
How does server-side tracking improve data accuracy?
It reduces the impact of ad blockers and minimises data loss due to browser issues, ensuring more reliable data collection.
Is server-side tracking more secure than 3rd party pixel tracking?
Yes, it provides better security by handling sensitive data on your server, reducing exposure and making compliance with data protection regulations easier.
How does server-side tracking help with regulatory compliance?
By centralising data processing and storage on your server, it simplifies compliance with regulations like GDPR, protecting user data more effectively.
